I was recently in a store where the staff was clearly not happy, many had sour faces and looked bored. They unenthusiastically went about their tasks. The overall vibe of the store was flat and unhappy. Not exactly a place I’d like to spend a lot of money.
That inspired me to create this training video on how to boost morale and thus create good energy in your stores. Customers feel the energy (or lack of it) when they enter your store and good vibes equal happier customers and more sales.