Sometimes we find ourselves in a conversation with someone who keeps discarding our piping-hot fresh ideas like they are day-old bread. They find lots of excuses why our great ideas won't work so those ideas get put on the shelf with yesterday's croissants. Other...

If the Gods of Marketing shouted down from the heavens right now, "There is no more marketing, the marketing dept. is closed," what would happen to your business if you had to 100% depend upon your existing customers to spread the word? Would your business grow? Would...

Forget whatever you think you know about Yelp and have a fresh look at this incredible tool that is putting local businesses in front of tens of thousands of their hottest customers at the exact moment they are searching for them. Yelp is a powerhouse of traffic,...

Reviews are extremely important to your online and brick-and-mortar store business. 98% of people will read reviews to decide if they want to visit your website or drive to your store. Over 80% of consumers read your responses to reviews to check out what kind of...

Everything starts with your Why…. Your why is your conviction behind your actions, its the reason you persevere when the going gets tough. If you don’t have a website or you’re not happy with your website, rekindle your why. Whether you have a brick-and-mortar store...

Protecting your IG account is a bit like putting a Ring sign up in your front yard. It doesn't guarantee the Bullies won't steal your Amazon packages, but it helps deter them. The IG Algorithms seem to pick on Luxury IG accounts and like that ring sign in your front...

"Why do the IG algorithms hate me?" They don't hate you, they're just probably not as crazy about your content as you are. How do you get them to fall in love with you? First, check out the "For You" content to see what IG thinks YOU want to see. Look for the highest...

If happiness is a temporary high, an "elated fix" that we get when we reach a goal or get a thing that we have been working towards, then what is that ongoing long-term feeling of elation that's constant and present at all times? How do we reach our goals and enjoy...

"The worst lies we tell, are the lies we tell ourselves." Richard Bach I've always thought of myself as a "no excuses" kind of person until I read Marie Forleo's "Everything is Figureoutable." She taught me two words to slaughter the excuses I thought I wasn't making:...

Change is an inevitable part of life, evoking a mix of exhilaration and fear. The resale industry thrives on change. Your business depends on the evolving needs and circumstances of your customers. Whether they're expanding or downsizing their families, moving into...