Case Study

MONKEYS IN HATS — CLIENT SUCCESS STORY

Too Good To Be Threw: How a 47-Year-Old San Antonio Institution Became the Brand Every Other Resale Store Studies

The Snapshot
Too Good To Be Threw has been a San Antonio institution for 47 years — long enough to become a generational shopping habit for the city, and the standard other consignment and resale stores measure their own branding against.

The Before
When Too Good To Be Threw came to Monkeys In Hats, their website was built on technology that had quietly become a ceiling. It couldn’t support the growth the business was ready for, their online presence didn’t reflect the caliber of the in-store experience, and their marketing wasn’t set up to bring customers back on its own — every new sale depended on someone walking through the door.

What We Changed
We rebuilt the foundation. We replaced their outdated technology stack and rebuilt their website from the ground up, so the business finally had a platform that could grow with them instead of holding them back.

We turned first-time shoppers into repeat customers automatically. We designed a full customer email journey — welcome sequences, new-arrival alerts, and product-driven campaigns — engineered to capture the well-documented 400% average ROI of email marketing, so the business earns revenue from its own customer list without relying only on foot traffic.

We made them findable everywhere their customers were already searching. We trained their team on how to title and describe products the way real shoppers search — a detail most resale stores never get right — which now puts Too Good To Be Threw in front of customers searching for specific items nationally, not just locally.

We gave every square foot of the business one unmistakable identity. From in-store signage and store design to their fashion, handbag, furniture, and home décor lines, we built a branding system so consistent that other stores in the category now look to Too Good To Be Threw as the standard for how a resale brand should look and feel.

We built the systems that run the business when no one’s watching. We created a daily employee goals checklist used company-wide, giving the team a repeatable operating rhythm instead of relying on any one person to keep quality consistent.

We helped them adapt in real time when it mattered most. When COVID forced the entire industry to rethink how it sold, we built out LIVE-selling strategies for them. It wasn’t a channel they stuck with long-term — but it was exactly the bridge that got them through the shutdown.

The Result
Since working with Monkeys In Hats, Too Good To Be Threw has grown from under 100 Google reviews to a review base multiple times that size — a growth rate that far outpaces typical resale-industry review velocity — and their review growth has continued year over year, not as a one-time spike. Search visibility has expanded from local to national for the specific products they carry. The business has grown enough to consolidate two fashion stores and a separate furniture store into one 20,000+ square foot flagship, and this year they’re celebrating 47 years in business with a full slate of anniversary events. Their branding is now referenced across the industry as an example of how a resale brand should present itself, both online and in-store.