Intentional Marketing consists of strategies put together with a lot of thought. These strategies are created with your own objectives in mind as well as what is best for the customer experience: what will bring them back, what will elicit a feel-good factor; what will be engaging; what will have them coming back?

Oh Crap! Marketing consists of discounts and whatever goodies you can manage to pull together at the last minute.

When you practice Intentional Marketing you start to market with a purpose and you’ll generate more sales, more store and website traffic, and keep more of your hard-earned money.

Having planned holiday promotions for over a decade for multiple resale businesses we have found trends that work really well when it comes to holiday promotions. The key is simplicity for both you and your customers.

Watch or listen to the full-length replay of a comprehensive Holiday Marketing Guide or, download the guide, print it, and use it.

Join our Consignment Marketing FB Group so you can check out the full video. Prefer to read? You can read all about it in our Resource Library.