Black Friday is basically knocking on the door — and if you’re staring at the calendar thinking,
“Wait… HOW is it already here?”
You’re not alone.
Here’s the good news:
You don’t need a 20-page strategy or a massive team.
You just need a few smart, manageable moves you can implement starting today. Whether you’re selling in-store, LIVE, online, or on resale platforms, these strategies will help you build momentum fast.
🎥 Want the full conversation? Watch the complete Morning Marketing LIVE episode on YouTube — linked at the bottom of this post.
1. First Things First: Black Friday Isn’t a Day… It’s a Season
If you haven’t done “all the things,” don’t spiral.
Black Friday week is long, and customers shop before, during, and after the holiday.
You’re not behind.
You’re right on time.
2. Easy Wins Every Resale Seller Can Use
1. Start a Preview Sale
A quick “Black Friday Sneak Peek” or “Early Bird Deals” event this weekend works wonders.
Why it works: Shoppers love early access, and you’ll capture sales before other stores even start promoting their deals.
2. Bundle What You Already Have
Create fast, ready-to-sell bundles like:
- Full outfits
- Holiday hosting sets
- Teacher gifts
- Cozy winter bundles
Price them at 20–30% off.
It boosts your average order value and moves inventory quickly.
3. Reach Out to Past Customers
This is your warmest audience.
A simple:
“You get early access to my Black Friday deals!”
…is often all you need to get them back in the door.
4. Do a Daily Drop
From now through Cyber Monday, release one deal per day.
Keep it simple, consistent, and fun.
3. Brick & Mortar Boosters (Quick and Effective)
1. Comeback Bucks
Tiny loyalty powerhouses.
Give them out when:
- Someone makes a large purchase.
- Someone brings a friend.
- A situation needs smoothing over.
They come back — and they spend more.
2. In-Store Treasure Hunt
Hide small coupons, golden tickets, or freebies around the shop.
Even better: require a social media tag or story post to redeem.
Hello, free visibility!
3.Text-to-Win
Set up a simple giveaway: “Text SHOPSMALL to ___ to enter a $50 gift card drawing.”
Even if they don’t win,
They’re now on your text list for the big weekend.
4. Online & Social Sellers: Quick Wins This Week
1. Go LIVE (even short ones)
10–15 minutes a day is plenty.
Preview pieces, showcase doorbusters, or play a quick game.
2. Talk About Why Resale Makes Sense
Your audience needs reminders:
3. Resale = affordable, unique, and sustainable.
Drop short Reels, quick Stories, and comparison posts.
4. Use “Limited Quantity” to Your Advantage
You only have one of the most important items — that’s built-in urgency.
Use it.
5. Platform-Specific Tips (Fast-Turn)
1. Poshmark / Mercari / eBay
- Send private offers
- Price-drop stale inventory
- Re-list items with “Black Friday” in the title
- Cross-list for more reach
2. LIVE Sellers
- Tease items all week.
- Host a VIP Early Access LIVE
- Use B2G or bundle offers.
- Bring out the wheel, mystery discounts, trivia, and fast fingers.
3. Facebook LIVE
- Create a Black Friday Event
- Add RSVP-only giveaways
- Promote free shipping or delivery thresholds.
6. Small Business Saturday Must-Dos
1. Shop Small Challenge
Encourage customers to replace just ONE big-box purchase with something from a small business.
2. Behind-the-Scenes Content
Share the team, the prep, the chaos (the fun kind).
People shop from people.
3. Gift Guides
Create quick “Gifts Under $25 / $50 / $75” lists.
Make holiday shopping easy.
7. The Most Overlooked Game-Changer
Be available.
Truly — this matters more than you think.
Respond quickly.
Offer suggestions and alternatives.
Bring multiple sizes to the fitting room.
Make customers feel taken care of.
This alone sets you apart in the Black Friday chaos.
8. Need Fast Social Posts? Here You Go
- “Black Friday, but make it sustainable ♻️.”
- “Why pay retail when you can shop resale and save big?”
- “Skipping the mall madness this year — shop small instead.”
- “Designer, but make it affordable. Starts NOW.”
Your Reminder Before You Go
You don’t need perfection this week.
You just need action.
Choose two strategies, implement them today, and watch what happens.
🎥 Watch the full video breakdown on YouTube.
You’ve got this — and MIH is cheering you on every step of the way.
