What is Cross Listing?
In simple terms, cross listing is the practice of listing a single item on multiple selling platforms simultaneously. Think of it as casting a wider net in the vast ocean of e-commerce. By doing so, you increase the visibility of your product, thereby increasing the likelihood of a sale.
62% of multichannel sellers reported an increase in total sales after adopting cross listing.
Cross Listing Apps and Software are tools designed to streamline the process, allowing you to list your items across multiple platforms with just a few clicks as opposed to listing every item individually on each platform.
Here’s what they can do:
- Simplify the Listing Process: Instead of manually creating listings on each platform, these apps automate the process saving you time and effort.
- Sync Inventory: They ensure that your inventory is always up-to-date across all platforms, preventing overselling and removing stale or sold items from multiple platforms.
- Track Performance: Many of these apps provide analytics to help you track the performance of your listings across different platforms.
- Easy photo editing: Most cross listing apps sync with the popular PhotoRoom app which allows you to take the perfect pictures of items and remove the background for the most professional online photos.
How Much Do They Cost?
Like most apps, the price ranges of Cross Listing Apps & Software vary widely depending on their features and capabilities. You can find some basic ones for as low as $10 per month, while more comprehensive solutions may cost upwards of $100 per month.
Can Furniture Stores Benefit From Cross Listing?
Kellie, owner of Divine Consign a 23,000 SF store with huge e-commerce sales numbers, has come across a unique finding in cross listing furniture to different selling platforms.
She uses a virtual employee who does all the cross listing so she’s paying minimal hourly rates for the work and utilizes her much higher dollar per hour staff to sell to customers in-store and perform other in-store-only tasks.
She increases the selling price of cross-listed items to help compensate for the additional percentage paid to the platform.
Kellie has found that by cross listing on other furniture platforms, she is actually increasing traffic to her website and increasing her own website sales. Most of her items that are cross listed do not sell on the other platforms but instead, customers find her website and will come there to purchase that item or find a different item that they like better. So cross-listing can be a marketing strategy not just a sales strategy. In other words, if you’re cross listing now but not making sales on those platforms, check the traffic being driven from those sites back to your Shopify site in the Shopify analytics. Also, see if your New Customer rates increase on your Shopify site and coincide with when you started cross-listing.
Top Cross Listing Apps & Software
OneShop
OneShop is the newest cross-posting app in the market and is still in the works to make listing across multiple e-commerce marketplaces easier and faster. To help ease the time-consuming and laborious tasks of listing on different platforms, OneShop is intelligently made to help many sellers save time and effort. The days of manually performing daily tasks to grow your business are over as OneShop will help you increase your items’ exposure and, in turn, your sales. Not only does it can help you have an advantage on your Poshmark closet, but it can also help you automate many functions across many marketplaces that our team will integrate.
Features:
-
- Upload images, draft your listings and cross-post on multiple selling platforms
- Move all of your inventory data into OneShop
- Check and manage your product listings and your sales on the go using your iOS/Android device through the app
- Performs on-marketplace marketing strategies like sending offers, discounts, and relisting
- Sales Analytics
- Has a responsive customer support team
- Automatically delist listing everywhere once your item is sold
- Background removal for images via PhotoRoom
- Available for Canada-based seller
Pricing:
-
- Getting Started subscription for $45 per month
- Growing subscription for $55 per month
- Full-time subscription for $85 per month
- Unlimited subscription for $120 per month
List Perfectly
List Perfectly aims to provide solutions to solve the frustrating and laborious process of listing on multiple marketplaces and help online resellers work smarter while reaching new customers and having more sales. As of writing, this software has the most marketplaces where you can cross-post. This includes Poshmark, Tradesy, Shopify, eBay, Etsy, Grailed, Instagram, Depop, Facebook Marketplace, Kidizen, and Mercari.
Features:
-
- Cross-post to multiple platforms with templates
- Bulk cross-posting
- Inventory management
- Access analytics
- Download CSV
- Import, add, and save products in LP Catalog
Pricing:
-
- Simple plan: $29 per month
- Business plan: 49 per month
- Pro plan: $69 per month
Vendoo
Vendoo was founded to help online sellers run their business more efficiently and be able to sell on multiple marketplaces. As of writing, this software supports cross-posting in platforms such as Poshmark, eBay, Mercari, Depop, Etsy, Grailed, Facebook Marketplace, Tradesy, and Kidizen.
Features:
-
- Cross list items
- Import listings from another marketplace
- Delist and relist items
- Image hosting
- Image resizer & editor
- Sales analytics
Pricing:
-
- Starter Plan for $8.99 per month
- Simple plan for $19.99 per month
- Plus plan for $29.99 per month
- Pro Plan for $49.99 per month
- Advance Plan for $99.99 per month
- Expert plan for $149.99 per month
ResellKit
ResellKit is another cross-listing app designed to increase your productivity in marketplaces such as eBay, Poshmark, and Mercari. Its goal is to be the tool that increases sellers’ productivity in the online marketplace. This software is currently available only on Mac, Windows, and Linux. ResellKit does not offer monthly subscriptions but packages that you can purchase if you need to cross-list more items.
Features:
-
- Bulk cross-listing
- Import listings from another marketplace
- Export CSV
- Delist sold items across platforms (Autopilot beta)
Pricing:
-
- Free package: $0, including 50 new listings monthly
- Basic package: $9, including 100 new listings (non-expiring)
- Plus package: $14, including 200 new listings (non-expiring)
- Advanced package: $29, including 750 new listings (non-expiring)
- Pro package: $69, including 2500 new listings (non-expiring)
SellerInsight
Another cross-posting app in the market is Seller Insight. It is said to provide insights and tools that can help you level up your Poshmark game. This app works on the phone or tablet, which makes it handy anytime, anywhere. This app can cross-post across Poshmark, eBay, and Mercari.
Features:
-
- Real-time sales and inventory dashboard
- Sales and inventory data
- Product relisting
- Crossposting
- Works on Android devices
Pricing:
-
- Offers a 14-day free trial
- Monthly subscription of $9.99 per month
PrimeLister
PrimeLister is a cross-posting service that also offers Poshmark automation. It is a Chrome extension; hence it is not supported on mobile devices like phones and tablets. It can cross-post to Poshmark, Mercari. Facebook marketplace, eBay, Etsy, and Depop.
Features:
-
- Cross Listing items
- Bulk listing
- Schedule listing
- Auto Relisting
- Product delisting
- Inventory management
- Tag and groups
Pricing:
-
- Offers 7-day free trial
- Basic plan: $20.83 per month
- Pro plan: $33.33 per month
Cross List It
Cross List It is a Chrome extension cross-listing software. It can cross-list in marketplaces like eBay, Etsy, Poshmark, Mercari, and Depop with a few clicks of the mouse.
Features:
-
- Cross-posting across platforms
- Offers Marketplace Profit Calculator
Pricing:
-
- Offers a 7-day free trial
- Monthly subscription of $9.99 per month
Hammoq
Hammoq is a cross-listing service that offers effortless selling across multiple platforms. All you have to do is submit the photos and condition of your items, and they will do the rest. They can cross-post listing across marketplaces such as Poshmark, Mercari, Tradesy, Depop, Amazon, Shopify, eBay, StockX, and OfferUp. They offer different types of services per plan, which may include some or all of the features.
Features:
-
- Provides listing titles and description
- Provides measurements
- Provides product characteristics
- Pricing
- Shipping
- Unlimited Revisions
- It gives you an Account manager
- It gives you a Virtual Assistant
- Open communication channels
- Fully customizable and tailored solutions based on their needs
- Team of dedicated virtual assistants
- US quality assurance specialist
- Seamless integration with any eCommerce platform and any third-party app
Pricing:
-
- Monthly base subscription: $99, which works like a credit
- Essential plan: $0.90 a listing
- Accelerated plan: $1.45 a listing
- Enterprise plan (upon inquiry)
ListingJoy
ListingJoy is a software that lets you create and cross-post listings with all major marketplaces with the click of a button. It can cross-list in marketplaces such as Poshmark, Mercari, Facebook marketplace, Etsy, and eBay. As of writing, signups for ListingJoy are currently closed.
Features:
-
- Cross-posts
- Unlimited Listings
- Supports All Marketplaces
- Unlimited Importing / Syncing
- Delisting + Relisting
Pricing:
-
- Monthly Unlimited plan: $39.99 per month (but is now FREE for new users due to the COVID-19 crisis)
These cross-listing services are just some of what you can find in the market. The key to choosing the right software for you is to find out what you really need help with in managing your business. But one thing is for sure, this software and apps can definitely save you a lot of time and effort when it comes to cross-listing your items across platforms. If you want something that can do more than cross-listing, opt for a service that offers many features so that you won’t have to manually do tasks on your own, babysit multiple platforms, and sit in front of your device for long periods.
For the complete training video, tap here. Note: To access, you must join the Consignment Marketing FB Group.
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