Quick question for you:
When was the last time you had actual FUN in your business?
Not just a strong sales day or a new client — I’m talking belly-laugh, “I love this” kind of fun.
Here’s the truth: Fun isn’t fluff. Fun is a business STRATEGY.
Most people think fun in business is like sprinkles on a cupcake — nice to have, but not essential. More serious business owners treat fun as a luxury — something you bring in once the numbers are all lined up, the team has hit its quota, or the clock strikes 7.
But here’s the reality: Fun isn’t just a good idea. It’s a sound business strategy.
🔹 Reason #1: Energy Is Everything
Business is a transfer of energy. When you bring fun into your work, your energy shifts — and so does everything around you. Your team sees it. Your customers feel it. You become magnetic.
Whether you’re in front of a camera, engaging customers on the floor, or simply doing the “behind the scenes” work, check your vibe. Energy is like the flu — contagious, whether good or bad.
Tip: Before stepping out for a customer interaction or going live, take 60 seconds to reset your mindset. Smile. Take a deep breath. Choose your energy.
🔹 Reason #2: Fun Fuels Creativity
Stress and perfectionism are innovation killers. Under pressure, you play it safe. Safe decisions? They’re like vanilla ice cream: good, but not memorable.
When you loosen up and allow yourself to have fun, you open the door to fresh ideas, bold moves, and problem-solving that actually feels like play.
Tip: Build in a “creativity pause” in your week where you do something silly, low-stakes, maybe even goofy — then ask: What could this inspire in our business?
🔹 Reason #3: Fun Is Unforgettable
People don’t remember what you sold them. They remember how you made them feel. Whether you made them laugh, you surprised them, or you made them feel seen. That emotional connection leads to loyalty, referrals, and repeat business.
Tip: Think of a simple “fun moment” you can add to your customer experience. Maybe a handwritten note? Maybe a quirky unboxing moment? Then repeat it!
The “Fun-o-Meter” Story
A few years ago, I worked with my accountability partner (who ran a yoga studio). We had the usual business pressures — rent, staff, growth goals, students. One week, we both admitted: “We’re not having fun.”
So we invented the Fun-o-Meter. At the end of each day, we rated our fun level. I revamped my journal pages with emoji faces — from 😒 (“meh”) to 😂 (“I can’t stop laughing”). And what I learned was fun doesn’t always require big changes; often it’s just a frame of mind. I started taking music breaks and switching my workspace to my backyard or a cafe–and that’s when the fun showed up!
Another example of this is an online store that felt fun, and customer engagement was lacking, so they decided to start hosting live videos and unboxings. The result? Sales were boosted, staff were smiling and having fun, and customers were sharing their joy and the business with their friends and family online.
The bottom line? Fun is contagious and a business driver.
How to Make Fun Part of Your Strategy
Let’s talk execution: How do you build fun into your business?
Here are three powerful ideas:
1. Surprise & Delight Your Customers
- A handwritten thank-you note in a shipping box
- A “Secret Happy Hour” discount pop-up
- A bowl of candy where each piece has a surprise sticker (discounts, freebies, fun)
These small touches create a big emotional impact.
2. Make Work Fun for Your Team
- Surprise sales challenges with silly rewards
- Spin-the-wheel or candy-grab for team milestones
- Silent disco break or “random office location day”
When your team has fun, they show up better — and it radiates outward.
3. Market With Playfulness
- Show behind-the-scenes: team laughter, real customer moments
- Run a monthly social challenge: team members create a Reel; the winner gets a prize
- Stop posting only products. Start posting people, energy, and fun moments
You’ll spark creativity in your team and engage your audience.
Your Weekly Challenge
Fun isn’t fluff — it’s fuel.
👉 Pick ONE fun thing to try this week. Just one.
Do it. Feel it. Observe the impact.
👉 Bonus: Post a picture or video of your fun moment and tag us — let’s cheer each other on.
When you have fun, your customers have fun.
When your customers have fun, they come back again and again.
Fun isn’t just a good idea — it’s good business!
