How To Protect Your Resale or Consignment Shopify Website
Brands have been waging war against counterfeiters for years, and it's often more convenient for them to target the big players like Meta, IG, and Shopify with lawsuits. Being in the resale business, you are in a unique position, squeezed between official brand stores...
10 Ninja FB/Meta & IG Account Tactics Every Resale Business Needs To Know or Do
As the Owner of a business that resells other peoples' items, you operate a business model that falls into a gray area for the Social Media platforms. There are no special algorithms and bots created to separate you from the actual brands or from those businesses...
Let’s Get Holiday Ready
Intentional Marketing consists of strategies put together with a lot of thought. These strategies are created with your own objectives in mind as well as what is best for the customer experience: what will bring them back, what will elicit a feel-good factor; what...
If you want more website & in-store traffic, you must have this.
Did you know you have a virtual storefront that's even more important than your actual storefront? It's also known as your online presence or online footprint, but I like to call it your virtual storefront because before people visit your store or make a purchase on...
Day Old Bread Brain
Sometimes we find ourselves in a conversation with someone who keeps discarding our piping-hot fresh ideas like they are day-old bread. They find lots of excuses why our great ideas won't work so those ideas get put on the shelf with yesterday's croissants. Other...
The Least Expensive, Most Effective Way To Get NEW Customers
If the Gods of Marketing shouted down from the heavens right now, "There is no more marketing, the marketing dept. is closed," what would happen to your business if you had to 100% depend upon your existing customers to spread the word? Would your business grow? Would...
Yelp You Out
Forget whatever you think you know about Yelp and have a fresh look at this incredible tool that is putting local businesses in front of tens of thousands of their hottest customers at the exact moment they are searching for them. Yelp is a powerhouse of traffic,...
Increase Traffic & Revenues with Reviews
Reviews are extremely important to your online and brick-and-mortar store business. 98% of people will read reviews to decide if they want to visit your website or drive to your store. Over 80% of consumers read your responses to reviews to check out what kind of...
Does your Website Make You Cry
Everything starts with your Why…. Your why is your conviction behind your actions, its the reason you persevere when the going gets tough. If you don’t have a website or you’re not happy with your website, rekindle your why. Whether you have a brick-and-mortar store...
Protect Your Luxury IG Account from the Bully Algorithms
Protecting your IG account is a bit like putting a Ring sign up in your front yard. It doesn't guarantee the Bullies won't steal your Amazon packages, but it helps deter them. The IG Algorithms seem to pick on Luxury IG accounts and like that ring sign in your front...
Why Do the IG Algorithms Hate Me?
"Why do the IG algorithms hate me?" They don't hate you, they're just probably not as crazy about your content as you are. How do you get them to fall in love with you? First, check out the "For You" content to see what IG thinks YOU want to see. Look for the highest...
The Problem With Happiness
If happiness is a temporary high, an "elated fix" that we get when we reach a goal or get a thing that we have been working towards, then what is that ongoing long-term feeling of elation that's constant and present at all times? How do we reach our goals and enjoy...