You've had your Thanksgiving feast and caught a bit of football, and now it's time to gear up for the late-night or early-morning shopping frenzy. It's the day you've been eagerly awaiting – Black Friday. As a resale business owner, you're getting ready to...

  I was looking for some PSL Almond milk coffee creamer and Richard suggested we pop into this one grocery store that I don’t particularly care for. When we came out, he commented how sour-faced the staff all seemed to look. We did encounter two smiling, friendly...

  A couple of shows ago I talked about navigating IG & FB/Meta as a Resale Business owner. Navigating Shopify is very similar. You are in a unique position being that you sell pre-owned items and you are operating your business sandwiched between the official...

  Checklist for Response to Shopify for Copyright or Trademark Infringement for a Resale Business    ☐  Introduction:  Start with a professional and courteous introduction to your response, addressing the issue of copyright or trademark infringement raised...

  1. Take control of your accounts. Make sure you as the owner of the business are the owner of your account and confirm your primary email associated with your account.   If you submit for an account review you should receive an email confirmation and often...

  At Monkeys In Hats, we practice what I call "Intentional Marketing." This is marketing that's done on purpose intentionally. This is in contrast to "Oh Crap Marketing," which is reactive marketing done when you realize, "Oh Crap, it's Black Friday in two weeks...

  Yelp. Every industry has its misconceptions about it and as the owner of a resale business, you definitely know that there has been a long perpetuating stigma of buying used items. However you all have persisted, New players like The Real Real, Thread Up, and...

  The worst lies we tell are the lies we tell ourselves. Ever had a morning like this: You went to bed with the idea that you’re going to get up early and be super productive. You were going to get up early, work out do yoga, and plan your marketing. You were...

  People think that Word of Mouth is dead, but the truth is, there are billions of dollars of books, beauty products, automobile parts & tools, automobiles themselves, insurance, vacation rentals, coffee, slices of cake, baby clothing, furniture, and hundreds...

  Have you ever been in a conversation with someone and trying to find solutions to various challenges or opportunities and no matter what you come up with, the person or people you’re chatting with keep dismissing your great ideas because they keep finding...

  People ask me all the time, “Why does the algorithm hate me?” I get it, you spent a lot of time developing your latest Reel and the algorithms seem to just pass it right by. Sometimes we’re so focused on making money by selling our products that we forget the...

  We all want more happiness in our lives… or … do we? We’re on this journey through life and we all want to enjoy the ride, right? When we talk about Happiness, what is it really?Happiness is an emotional response to an outcome. It’s a noble pursuit. If I...