“I don’t think I’ve been setting realistic goals in trying to build my online business.”    “I feel very stuck because I have this big vision, I know I have to start step by step but I start to get into it and then something happens and I fall back.“  “I have a...

  Let’s break it down. They're not just points – they're the magic beans that sprout into repeat purchases, happy customers, and even a treasure trove of juicy data about what your customers really dig.  Cue drumroll for Smile.io, the heavyweight champ of online...

  In the fast-evolving landscape of customer acquisition, thinking outside the box is essential for cost-effective and inventive strategies to attract new customers. It's time to break away from the ordinary and explore innovative strategies to bring in those new...

  You’ve done your New Year's Resolutions. Your goal planning. You’ve either met with your team or your New Year Kick-Off Team Meeting is coming up in the next couple of weeks.   There is just something exciting and rejuvenating when that Calendar turns from Dec....

  This time of year, Giving is front and center. And if you’re a Giver and Helper personality it can feel overwhelming because you just want to help and give to everyone, and it seems like during the holidays there are more and more people who need help. The...

  You may have heard of Google My Business which was discontinued in 2022 and replaced simply by Google Search & Maps. Google My Business was kind of like Google’s Social Media Platform. But Google Search & Maps is a stronger more powerful platform that...

  In 2019 Google made some enhancements to its Search Engine. In short, they introduced BERT. BERT is an acronym for some very long and fancy technical words that I won’t bother you with. But BERT revolutionized the way people could type things out more...

  January is an exciting time of year with the calendar turning over and giving us a fresh start at new goals and opportunities… it kind of rings of the doldrums, with CC bills arriving from all the Holiday generosities, it cold, slushy, the trees are bare, ice...

  We currently live in a short-form video-dominated world.  From Instagram Reels to TikTok, YouTube Shorts, Facebook Watch, Pinterest, and Spotify, short-form video is taking over.  Short-form videos are videos that last between 30-60 seconds.   And thank God for...

  Small Business Saturday has transformed from a one-day event into a thriving tradition that keeps gaining momentum. Year after year, its roots grow deeper, with American Express revealing that consumers have poured over $120 billion into small businesses on...

  It's the holidays and it's the gift-giving season. A lot of people are reluctant to give a used Christmas Gift. Some people are perfectly fine with it and will take it home, spruce it up put it in really nice packaging, and wrap it beautifully and, voila! A...

  Cyber Monday, the digital counterpart of Black Friday, has become a powerhouse in the world of e-commerce. Cyber Monday takes center stage on the Monday following the Thanksgiving weekend in the United States. In a manner similar to the doorbuster deals and...