Valentine’s Day in December? Let’s discuss.
Why are we talking about Valentine's Day in December? While you're still in full-on Christmas mode, a bit of pre-planning for Valentine's Day can work wonders. Check out the blog to unleash the power of a little pre-planning. Want to watch the full training video?...
11 Purpose-FULL Short Form Video Genres = 110 Video Topics (or more)
We live in a short-form video world with Reels, Stories, Tik Tok, YouTube Shorts, and Pinterest dominating our To-do lists. They're only 30-60-second time slots and don't require fancy editing equipment and a production team. All you need is you and your phone. But...
How To Encourage and Boost Secondhand Holiday Gifting
Its the holiday season & everyone is out spending, spending, spending, and buying gifts for people they love and people they don't. You want a piece of the holiday spending pie but how do you encourage customers to shop second-hand stores for gift giving? Watch...
17 Ways To Keep Employee Vibes High at Your Resale Store
I was recently in a store where the staff was clearly not happy, many had sour faces and looked bored. They unenthusiastically went about their tasks. The overall vibe of the store was flat and unhappy. Not exactly a place I'd like to spend a lot of money. That...
How To Protect Your Resale or Consignment Shopify Website
Brands have been waging war against counterfeiters for years, and it's often more convenient for them to target the big players like Meta, IG, and Shopify with lawsuits. Being in the resale business, you are in a unique position, squeezed between official brand stores...
10 Ninja FB/Meta & IG Account Tactics Every Resale Business Needs To Know or Do
As the Owner of a business that resells other peoples' items, you operate a business model that falls into a gray area for the Social Media platforms. There are no special algorithms and bots created to separate you from the actual brands or from those businesses...
Let’s Get Holiday Ready
Intentional Marketing consists of strategies put together with a lot of thought. These strategies are created with your own objectives in mind as well as what is best for the customer experience: what will bring them back, what will elicit a feel-good factor; what...
If you want more website & in-store traffic, you must have this.
Did you know you have a virtual storefront that's even more important than your actual storefront? It's also known as your online presence or online footprint, but I like to call it your virtual storefront because before people visit your store or make a purchase on...
Day Old Bread Brain
Sometimes we find ourselves in a conversation with someone who keeps discarding our piping-hot fresh ideas like they are day-old bread. They find lots of excuses why our great ideas won't work so those ideas get put on the shelf with yesterday's croissants. Other...
The Least Expensive, Most Effective Way To Get NEW Customers
If the Gods of Marketing shouted down from the heavens right now, "There is no more marketing, the marketing dept. is closed," what would happen to your business if you had to 100% depend upon your existing customers to spread the word? Would your business grow? Would...
Yelp You Out
Forget whatever you think you know about Yelp and have a fresh look at this incredible tool that is putting local businesses in front of tens of thousands of their hottest customers at the exact moment they are searching for them. Yelp is a powerhouse of traffic,...
Increase Traffic & Revenues with Reviews
Reviews are extremely important to your online and brick-and-mortar store business. 98% of people will read reviews to decide if they want to visit your website or drive to your store. Over 80% of consumers read your responses to reviews to check out what kind of...